Cape of Peñas, the Galician brand of canned fish and seafood de Conservas del Noroeste SA (CONNORSA), launches its new image to connect the essence and purpose of a century-old brand with the sensitivity of today's consumer, increasingly concerned about the origin and quality of the products they consume.
Cabo de Peñas has developed the evolution of its brand image, betting on modernity, simplicity and the link with its origin. In addition, the canning company wants to promote a new form of communication with consumers through a the packaging -in its three product lines (Traditional, Ecological and Great Selection) - with a high informative component.
With this objective, to revalue canned fish and shellfish as a fundamental element of a balanced diet, Cabo de Peñas includes in its new packaging extended information on the nutritional attributes of each of its products, highlighting the presence of vitamins, natural proteins, minerals or Omega3 fatty acids. The new packaging also has the FSC seal which certifies that the cardboard used in all its products comes from natural sources managed in a sustainable way.
The care of the raw material, guaranteeing the maximum respect for the natural environment during the extractive process; quality, prioritizing the origin of the product and the care in its preparation; Tradition and innovation are the differential elements of Cabo de Peñas for which it has been recognized with the seal of Galicia Quality.
