S. Pellegrino and Acqua Panna (Nestlé) have launched a luxury bottle of 75 cl. embossed, special for the horeca sector, which include a unit’s QR code with which you can enjoy a unique experience through augmented reality. In this way, they invite their restaurant consumers to live a premium experience.
With this novelty, the brands intend to involve the customer more in their gastronomic experience, as well as to support the restaurant sector. By just digitizing this code with the mobile phone, the consumer can delve into the uniqueness of this drink.
In addition, the user can also "immortalize" this moment by taking a selfie with an augmented reality background that they can access, as well as tagging, if they wish, the name of the restaurant from where they are living this immersive experience. A snapshot that you can share later as you will receive it in your email.
#SupportRestaurants
On the other hand, in retail, S. Pellegrino has just launched the second edition of its initiative to support the hospitality channel #ApoyoARestaurantes. Thus, the brand gives away 300 gastronomic experiences for two in restaurants in Madrid, Barcelona, Valencia and Malaga. The deadline ends on August 1 and those interested only have to buy a pack of 6 bottles of S. Pellegrino or S. Pellegrino Essenza and participate through the website www.sanpellegrino.es.
