Auro extra virgin olive oil (EVO) was born from the will and passion of Jacqueline and Aurelio De Laurentiis. nju: communication designed the label, in which gold stands out, evoking the quality of the oil and transmitting value to the product, as opposed to typography, using Cotone Bianco Ultra WS paper.
Name "Auro”Becomes a graphic element that completely covers the bottle and transmits the fluidity of the extra virgin olive oil.
A very vertical bottle was chosen, unusual for an oil.
Finalist Fedrigoni Top Awards 2017.
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