The first innovation refers to the world of lipstick, where lumson presents Into The Cosmos. The collection is adorned with color tones reminiscent of the Milky Way: from deep, brilliant hues similar to those of the midnight sky to cosmic sand that comes to life in both color and feel. Instead, other lipsticks are characterized by silver finishes that evoke moon rocks and extremely bright fluorescent colors that are reminiscent of a supernova explosion.
Among the new features are also Red Velvet and Divine, two capsule collections designed for the world of makeup.
Red Velvet, composed of a lipstick, two glass bottles of 15ml and 30ml, and two glass bottles of 5ml and 30ml, aims to impress with its sensual shades of red.
Divine, with its 10 ml and 20 ml textured glass bottles, 3 bottles of 7 ml, 15 ml, 30 ml and a 3,4 ml lip gloss, stands out for its textured shapes, while the nude shades give the collection a delicate charm and the effect of being enveloped in soft light.
Slim Refillable Jar and Essential
Slim Rechargeable Jar is a 50ml refillable glass jar with a minimalist design and a sustainable footprint. Numerous features make it a functional and at the same time environmentally friendly solution: the glass bottle can also be made in PCR Glass (25%), while the monomaterial lid is designed to facilitate recycling once the product is finished and avoid visual aesthetic defects.
The theme of sustainability is further reinforced by the refillable solution, which encompasses the concepts of Re-Think (packaging is reconceptualized with an emphasis on eco-friendly design), Re-Gen (the bottle is given a “second life” glass) and Re-Act (the consumer is an active part of the recycling process).
Essential is the new aluminum collection composed of 4 atmospheric bottles of 50 – 75 – 100 – 150ml, which can be combined with cream pumps (in higher doses) and sprays. It is perfect for a wide range of both luxury and massage products (skin care, body care, hair care and sun protection) thanks to the use of aluminum, which makes it versatile and sustainable. It is versatile, because it can be customized with different decorations and effects (thanks to the offset printing technique, up to 6 colors can be used), and sustainable, because aluminum is a light and infinitely recyclable material.
Essential can also be made from 100% PCR Aluminum. For a 360° result, the bottle can be combined with dosing systems in PP / PCR PP / Aluminum Overshell.
