New image of Coca-Cola packaging

February 27th 2018

Coca-Cola consolidates its "single brand" strategy with a new image on its packaging

Coca-Cola consolidates its “single brand” strategy with a new image on its packaging, both cans and PET and glass bottles. A new design in which the iconic elements of the brand, the red Coca-Cola and its logo in Spencerian typography, are protagonists and extend to all the varieties of the Coca-Cola family. Through a distinctive color band on the top of the packages, consumers will be able to choose between the different varieties (original, caffeine-free, sugar-free, caffeine-free sugar, cherry-free sugar, light, caffeine-free light, lemon light ), with clearer and more visible descriptive information about each of them.

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