New bottle of L'Art & La Matière de Guerlain

27, October, 2021

L'Art & La Matière de Guerlain

Drawing inspiration from the heritage of Guerlain, an iconic new customizable and refillable bottle further enhances the seventeen Eaux de Parfum in the collection L'Art & La Matière. The eleven iconic scents in the collection are joined by four of the House's most prized fragrances (Frenchy Lavande, Herbes Troublantes, OEillet Pourpre and Épices Volées), as well as two new compositions: Rose Chérie and Santal Pao Rosa.

Available in formats of 100 or 200 ml, the new bottle stands out for its octagonal shape; with its elegant beveled edges, it is inspired by the Square Flask, which has been a part of the Maison's heritage since 1870. Like the original quadrilobe, pochet du courval has produced this new creation, continuing the collaboration with Guerlain, which dates back to 1853.

On the front, an embossed window has been carved to house a glossy black label displaying the fragrance name and the Guerlain Paris logo highlighted in raised gold lettering. In a technical feat, the back of the bottle is engraved with the House's signature, the iconic bee by Guerlain.

On the shoulders of the bottle has been placed a brilliant black plug, crowned with an octagonal panel containing a gold plate engraved with the Double G logo. Viewed from the front, the shape of the cap evokes the curves of a traditional baudruchage, while a tassel recalls the tradition of the wax seal.

Finally, an elaborate edging made up of nine braids of black thread adorns the neck of the bottle, in homage to the art of knotting so highly valued by the House.

Decorated with an elegant woven effect, the white case In the shape of a bell, it is adorned with the same black label as the bottle, designed for the occasion with a small golden bee, the hallmark of Guerlain.

A personalized bottle

The L'Art & La Matière bottle can be customized with different options. For the plate over the bottle cap There are twelve versions to choose from: forged gold metal, smooth taupe or pale pink imitation leather, burgundy grained leather, matt black or glossy fire red crocodile print leather, real walnut or wenge wood, motifs white or black marble, green or blue stone effects ...

The luxury of customization reaches its peak with a collection of four plates decorative available in limited edition finishes, created by craftsmen linked to Guerlain. The collection includes a raffia marquetry plaque created by Lison de Caunes, one embroidered with the Guerlain bee by Atelier Bizet, a shiny version of natural mother-of-pearl and a jewelery plaque from Atelier Truscelli, bringing to life a historical motif of Guerlain, set with forty garnet rhodolites or forty synthetic diamonds.

For the jar be unique down to the last detail, you can choose the colors gold, black, blue, red, pink or green for the thread, as well as a choice of gold or black for the tassel. It can also be recorded with initials, a name, or a short message.

Designed with 10% of recycled glass, the new bottle from L'Art & La Matière can be refilled unlimited at select Guerlain boutiques and counters, thanks to its gold screw cap. Your caseConsisting of a recycled cardboard structure and paper sourced from sustainably managed forests, it has been specifically adapted to reduce the amount of materials used without compromising its elegant design. This has made it possible to reduce the size by 62% for the 100 ml format and by 45% for the 200 ml format, compared to the previous 75 ml version.

All fragrances are packaged at Guerlain's perfumery facilities in Orphin (France) and they are certified by the ISO 14001 standard that guarantees the continuous improvement of their environmental qualification.

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