pepsi MAX, Pepsi's zero sugar drink, renews its containers to reinforce the iconicity of your logo by maximizing your brand visibility and product appearance. A commitment to a more disruptive design, which highlights the shapes of all the containers and highlights its sugar-free formula, with a predominance of the brand's characteristic black, blue, white and red colors, in two new formats: the Sleek can and the AXL bottle.
La Sleek can, with a more premium elongated design, it replaces the traditional can format. The AXL bottle introduces a more accentuated twist in its design, following the style developed by the brand in its glass bottle.
The new image enhances the sinuous shapes of its containers, which gain in ergonomics, while incorporating design elements that enhance the iconic 'Pepsi Globe' in an illustrative game that gives it more prominence.
On the occasion of the launch of its new packaging, Pepsi MAX has launched a collaboration with the Spanish artist Abraham Menéndez, better known as 'Abe The Ape', and the photographer Manu toror, who have developed a creative imaginary together with the brand, inspired by the new packaging. A graphic line that has resulted in two original illustrations and two dreamlike photographs that will give life to the new image of the packaging, revealing what 'The most instagrammable food' and 'The coolest dinner' would be, in which Pepsi MAX cannot be missing.
