Obvious is the new release of Different Latitudes, Frossard's niche fragrance brand, a range of sustainable luxury perfumes. Launched in November after a successful crowdfunding campaign, the Obvious range features seven different essences. From its ingredients to the packaging, everything has been studied in detail to avoid waste: the formula with biodegradable and organic alcohol, the secondary packaging Made from FSC ™ certified cotton and paper, the recyclable bottlee with 30 percent recycled glass and the Quadpack monomaterial cork stopper, extracted from sustainably managed forests.
Made entirely in Europe, Obvious, which began by selling through the crowdfunding platform Ulule, has adapted to the 'new normal': customers receive all seven fragrance samples at home, choose their favorite, and then have it shipped to address the full bottle. It is also possible to buy in a store: Différentes Latitudes owns a perfume bar in Paris.
