Octagonal corrugated cardboard container for Bezoya mineral water

8, August, 2022


Bezoya innovates its sustainable corrugated cardboard packaging for its mineral water with an octagonal format. Bezoya was the first brand in the market to sell water packaged in Bag-in-Box®, with a container that contained 60% less plastic for each bottled liter. Now, next to Smurfit Kappa, has designed it with an octagonal shape and has changed the printing technique to pre-printing the outer paper. In this way, the image quality of the box is substantially improved, where the colors are now more vivid. This prevents the waves of the cardboard from being seen and improves visualization at the point of sale in retail and large surfaces.

This container is made up of a non-plasticized corrugated cardboard box, totally sustainable, tailor-made, whose content is protected by a inner bag that includes a special tap (Bag-In-Box) so that the water remains in perfect condition. Furthermore, both materials are easy to separate and recycle at home, since it allows you to put the box in the blue recycling container.

From the Bezoya Business Area they assure that "at Bezoya we have a strong commitment to sustainability, which is why we have committed to being Carbon Neutral by 2022. An objective that Smurfit Kappa is helping us achieve thanks to this new sustainable solution for our Bag-in-Box water format of 8 liters. A packaging that, in addition, improves our branding at the point of sale and streamlines our supply chain thanks to the fact that its assembly is faster”.

For its part, Jesus Rivas, Director of Innovation and Business Development at Smurfit Kappa Spain, Portugal and Morocco, adds that, "in addition to meeting its sustainability requirements, this new format and the use of pre-printing have allowed Bezoya to generate a new consumer experience and improve your brand image at the point of sale. Likewise, this packaging also stands out for its versatility when it comes to placing it in the fridge, vertically or horizontally, thanks to the different positions in which it can be used.”


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