EYE Fortified Eye Care Nectar is a dietary supplement. To quickly convey the beverage's eye health benefits, the graphics on the OJO bottles simulate an eye chart; in fact, the product, which comes from North America, has been developed by an ophthalmologist.
OJO products based on fruit juices are formulated with the Age-Related Eye Disease Study (AREDS), vitamins, in addition to B vitamins, omega-3x, lutein, antioxidants and other eye-friendly ingredients. OJO is available in 3 flavors.
The packaging graphics "catch" the eye. Consumers instantly understand that the brand is aimed at protecting and preserving vision. The OJO brand, in orange, contrasts with the white background of the bottle. It is a clean design that connotes well-being.