Guerlain has presented a new texture of Orchidée Imperiale, Light cream, in a container of contemporary design more organic and ecological.
From the shape of the jar to the case, everything has been redesigned, keeping the same capacity (50 ml). The weight of the glass has been reduced and the volume adjusted, raw materials have been saved (10 instead of 17) and packaging made with non-plasticized paper and pine cellulose has been used, reducing carbon emissions by 55% and the weight of the jar by 60%.
Packaging volume has also been reduced by 40%. A QR code avoids the need for paper and allows the customer to connect directly to the website www.guerlain.com, to consult information about the product and its application method, as well as its traceability thanks to access to the Bee Respect platform.
