Wonder'Luxe Volume Mascara is one of the latest offers from Rimmel London. Coty (owner of Rimmel) decided to launch a gift pack for influencers, with the help of MW Luxury.
The packaging was designed and manufactured by the MW team. It was a series of 380 packs with a luxurious look and feel. They should be compact but fun and evoke the design of the mascara (which comes housed in a thick rose gold tube).
A pyramid structure was used on both halves of the pack to create a unique shape and ensure there was room for content. The structure also evokes the crooked lines of the mask itself.
The pack was wrapped in iridescent rose gold foil, adorned with pale pink highlights and with Rimmel's slogan, “Live the London look,” on the side. To allow easy access, a black strap accessory was included.
Inside, at the base is an accessory that holds the mask tight and a removable mirror with a black border and Rimmel branding. Removing the mirror with the ribbon attachment reveals a secret compartment containing three brow masks.
