Packaging Première & PCD Milan, more than a packaging event

May 21th 2024

Packaging Première & PCD Milan

Packaging Première & PCD Milan opens its doors today, May 21, until the 23rd in Milan, Italy. In addition to the exhibition program, which in this edition has around 310 companies, it offers a series of collateral projects that further enrich the experience.

“Edition after edition we implement collateral projects that cover a wide range of topics and interests, to offer a complete and attractive experience to all our visitors and provide a unique opportunity to explore the fascinating world of packaging in all its dimensions,” says Pier Paolo Ponchia , founder and director of Packaging Première.

Dom Pérignon, Bally, Pantone, Garnier, Kiko are just some of the names that will take the stage to debate the most current topics in the world of luxury, packaging and design: from Korean cosmetics to sensory marketing, from AI to 3D printing, from sustainability to innovative materials.

X-Rite Pantone, a global leader in color, will host a session exploring the technical aspects and fundamentals of color and its use in the management of the design and printing industry.

Four top-level agencies specialized in packaging design for wines and spirits (Advision, BasileADV, Officina Grafica and O,nice! Design Studio) will present their projects at Design Hub.

Materially, an independent consulting company and leading Italian reference in materials research and development, will create a Materials Library to present visitors and exhibitors with the most innovative materials for packaging.
Two exhibitions

GINnasium is a creative exercise that involves for the first time a neuromarketing study with the end consumer. Five designers have conceived two bottles of gin inspired by their region (Lazio, Abruzzo, Campania, Apulia, Sicily), which will be displayed in the conference room area.

Paper Posh is an augmented imagination project conceived by artists Andrea Filippi and Gabriele Moschin: fourteen shopping bags created using Artificial Intelligence software.

Avant-Garde, innovation in packaging

Packaging Première and PCD Milan have announced the winning projects of Avant-Garde, which offers an in-depth look at the most innovative solutions in the packaging sector, developed by exhibitors and design agencies. Selected projects are displayed in an area of ​​the fair and winners will receive their prize during a ceremony on May 23 in the conference room.

Divided into three categories -innovative materials, sustainability in the production chain and in the realization of the proposal, and innovative design for aesthetics, design and functionality for the brand and the consumer-, the projects were evaluated by a jury made up of experts from the industry.

The winning project in the category of innovative materials es Esacote® BIO BC 100 from Lamberti, with Special Mention to Qwarzo® technology.

Esacote® BIO BC 100 is a 100% biological coating obtained from tomato skins through an innovative patented process, which offers excellent barrier properties against water, fats and oils, respecting the principles of sustainability and circularity.

Qwarzo® offers an invisible mineral-based coating (silica) that improves the performance of the material it covers, particularly paper, creating a barrier without compromising its recyclability or compostability and offering an unprecedented sensory experience.

The winning project in the category of sustainability es Rinascimento of CM Cartotecnica Moderna and Icma Sartorial Paper, a 100% recycled paper produced in a circular economy from waste paper generated by CM Cartotecnica.

The winner of the category design es Ungsam Vital Ginseng Packaging by Revation In collaboration with Ungsam, a project that redefined the traditional approach to ginseng packaging, making it unique thanks to a majestic representation of the mountains and the sleeve design that captures the essence of ginseng's highly concentrated flavor.

You may be interested in continuing reading ...

Food 4 Future drives innovation with foodtech startups

Expo FoodTech 2021, the innovation event organized by AZTI and Nebext that will bring together the food and beverage industry from June 15 to 17 at the Bilbao Exhibition Center (BEC), will put ...

Greater global confidence in innovation in drug delivery

Pharmapack's annual Medicines Delivery Innovation Index is published ahead of Pharmapack Europe 2024 (January 24-25), which will be held at the Paris Expo,...

Record numbers for the closing of the 15th edition of AM Madrid

With the attendance of more than 13.400 visitors, the realization of 53.752 commercial interactions and the participation of more than 600 exhibiting companies, Advanced Manufacturing Madrid closes its 15th edition...

Pick&Pack for Food Industry establishes itself at the foodtech industry week in Bilbao 

The great technological week of the food industry, with the simultaneous celebration of Food 4 Future - Expo Foodtech 2024 and Pick&Pack for Food Industry, has once again elevated Bilbao as capital...

Cosmetorium reveals the program of its seventh edition

Cosmetorium, the leading event for professionals in the cosmetics industry, has announced the program for its seventh edition. The fair, which will be held from October 18 to 19 at the Palau de Cong...

Innovation and technology in Empack and Logistics & Automation 2021

Empack and Logistics & Automation will be held on November 24 and 25 in Hall 9 of Ifema, Madrid, where they will bring together leading speakers and offer presentations on ...
Translate »