Padrebrands and Finíssimas from Campofrío

27th September 2024

Campofrio

Very fine It is one of the most recognizable products of Campofrio since it was launched by the company as a flagship product within the sliced ​​product category. Its design has always been different from the lines proposed by its competitors., thanks to the company's commitment to stand out visually.

The proposed Padrebrands, once the reality of all the products competing in the category was identified, was to create an innovative design based on consumer trends that not only stood out but allowed them to provide the product with its own unique identity.

The product image is a zenithal shot that creates a dynamic tension in the packaging and a feeling of abundance.

The use of white stands out from the rest of the brands and combines well with secondary colours to differentiate the entire range, providing elegance.

 

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