Parfums Christian Dior chooses Releaf by Avantium for its packaging

January 17, 2025

Christian Dior Perfumes

avantium NV, a leading company in renewable and circular polymers, announces a collaboration with Christian Dior Perfumes, iconic signature of the LVMH Group (Moët Hennessy Louis Vuitton). After three years of close collaboration between Avantium and LVMH Recherche and under the purchase agreement between LVMH and Avantium, Parfums Christian Dior will implement Releaf®, Avantium's brand for the PEF polymer (polyethylene furanoate), in its packaging. Dior will be the first in the cosmetics industry to use this cutting-edge material, 100% vegetable, for its primary packaging.

Avantium's PEF, known under the brand name Releaf, is a fossil-free polymeric material that is fully recyclable through existing recycling streams. Releaf is distinguished by its exceptional performance, offering optimal protection for formulas while preserving their qualities. On Tuesday, October 22, 2024, Avantium officially opened the world's first commercial plant in Delfzijl (Netherlands).

“LVMH Recherche is delighted to have collaborated with Avantium in the development of PEF, a revolutionary material that promises to transform the cosmetics packaging industry in the coming years,” he said. Karl Pays, research director at LVMH Recherche. “Releaf aligns perfectly with Dior’s commitment to reducing its environmental footprint and offering more eco-designed products.” Veronique Courtois, President and CEO of Parfums Christian Dior, comments: “For Parfums Christian Dior, this launch represents an important milestone in its commitment to incorporating sustainable materials into its products, while maintaining the House’s renowned standards of excellence and sophistication. This partnership with Avantium marks an important step forward on our journey towards more sustainable practices.”

Tom van Aken, CEO of Avantium, adds: “We are delighted to see our partnership with Parfums Christian Dior become a reality. The use of PEF in Dior packaging underlines our mutual commitment to a sustainable future and demonstrates how Releaf can transform the cosmetics industry. For consumers, this means they can enjoy high-quality, luxurious products that are also environmentally responsible, creating a positive impact on the planet and supporting green innovation.”

You may be interested in continuing reading ...

The future of food packaging lies in innovation and sustainability

The conference promoted by Pro Food "Beyond appearances: the sustainability of food packaging", held on January 15 at the Marca fair in Bologna, aimed to put the spotlight on the sustainability of food packaging.

Itene will develop recyclable cellulosic materials with barrier and sealability properties

The Itene technology center works on the development of recyclable, paper-based cellulosic materials with barrier and sealability properties for packaging applications intended for food...

Winter & Company presents WINLAY®, a packaging solution based on high-quality molded fibers...

WINLAY® is recyclable within the paper recycling process, biodegradable and, therefore, a more ecological alternative to traditional packaging materials such as foam or plastic. ...

Parcel Health offers pharmacies a sustainable packaging option with Tully Tube®

Parcel Health, a manufacturer of eco-friendly medicine packaging, has introduced its latest innovation for packaging prescription medicines in pharmacies. Tully Tube® replaces the existing pill bottle...

Match, an innovative tonic with packaging designed by SeriesNemo

Match offers a range of tonic waters made with botanical superfoods that are presented in an original square bottle signed by SeriesNemo. The 4-unit package perfectly reproduces...

Beiersdorf launches the first climate-neutral Nivea products

Beiersdorf's Nivea Naturally Good range of facial care products will offer the skincare company's first climate-neutral products in almost 30 countries, which will be ...
Translate »