Paris Packaging Week 2025 attracts 12.588 visitors

February 11th 2025

La Paris Packaging Week 2025 The event has set a new milestone with 12.588 visitors (an increase of 27% compared to last year), the highest attendance in the event’s 24-year history.

Over two dynamic days, visitors from 106 countries explored innovations presented by more than 880 exhibitors, cementing Paris Packaging Week’s position as the leading event for packaging innovation and design in the luxury, beverage, beauty and aerosol markets. Including those working on stands, a total of 17.969 people attended the event last Tuesday and Wednesday.

“Apart from the business aspects of the event, it was wonderful to see so many special experiences and moments at Paris Packaging Week, from live art and music to start-ups and celebrations, inspiring galleries and fresh ideas from young packaging innovators. There was a real energy at the show and, more than ever, a sense that the future of packaging was being created before our eyes,” he said. Josh Brooks, events and division director.

Revealing lectures and expert dialogues

More than 190 industry experts delivered over 30 hours of engaging sessions and provided fresh perspectives on the packaging industry’s hottest topics – from sustainability and the circular economy to artificial intelligence, innovative design and regulatory challenges.

Among the 129 conferences held, the sessions that attracted the most audiences included:

PPWR and the 3Rs: What are the implications for packaging? – Industry leaders, regulatory experts and CSR specialists discussed how to strategically integrate the principles of Reduce, Reuse and Recycle into packaging development.

Keynote: Breitling – 140 Years of Pioneering Spirit – Édouard d'Arbaumont, General Manager for Southern Europe at Breitling, shared his insights on how the watchmaking giant continues to drive growth and innovation.

Keynote: Mathieu Lehanneur, Designer. The renowned designer of the Olympic flame and cauldron captivated the audience with his visionary approach to design, innovation and creativity in today's luxury market.

ADF, PCD and PLD Innovation Awards: The prestigious award ceremonies attracted packed halls, where attendees witnessed the presentation of the most innovative solutions in the packaging industry in cosmetics, premium beverages, aerosols and dispensing systems.

In addition, the addition of the Pentawards Festival this year brought a number of new elements to the event, including a gallery of the top 100 packaging designs from last year, live art from artist Craig Black and a speaker programme including decision-makers from Unilever, Carrefour, Nestlé, Diageo and more. Commenting on this, Josh Brooks said: “A particular feature of this year’s event was the presence of a larger number of people from the marketing and design community than ever before.”

Paris Packaging Week Paris 2025 also celebrated the innovation of young talents, through several initiatives, such as competitions for students from prestigious institutions and schools.

The next edition will be held on 5 and 6 February 2026.

PCD Innovation Awards

The PCD Innovation Awards celebrate the most innovative and visually captivating packaging in perfumes, cosmetics and personal care products. The winners were revealed on 28 January, marking the opening day of Paris Packaging Week. A total of 14 awards, 6 certificates and 1 special jury prize were awarded across the five categories.

The winners are:

Fragrances – Women, Men & Unisex

Award: Daisy Wild Marc Jacobs, Coty

Award: Déclaration Eau de Toilette, Cartier Parfums

Award: Anatomy of Dreams – La Collection Valentino, L'Oréal

Certificate: Bottega Veneta Parfum Collection, Kering Beauté

Limited Edition < 2000 pieces

Award: N°5 Extrait 900 ml, Coffret Collector Noël 2024, Chanel

Award: Les Nécessaires à Parfums Cartier – Boîtier Panthère Cyprès & Boîtier Points Verts, Cartier Parfums

Limited Edition > 2000 pieces

Award: Drop N°5 L'eau 50 ml, Chanel

Award: Le Culbuto, Diptyque & Servaire & Co

Certificat: Lancôme Advent Calendar 2024, L'Oréal

Certificate: La Collection Rabane, Puig

Make-up

Award: Rouge Dior, Parfums Christian Dior

Award: Lancôme – Teint Idole Ultra Wear – Bronzer in Poudre, L'Oréal

Award: Dior Forever Skin Perfect, Parfums Christian Dior

Certificate: Valentino Spike refillable lipstick, L'Oréal

Personal care & haircare

Award: Biotherm Roll-On 2.0 – 100% PCR, L'Oréal

Award: Elsève restage, L'Oréal

Certificate: Les Nouveaux Gestes Engagés de la brand Yves Rocher: les Eco-Recharges Bain de Nature, Yves Rocher

Skincare

Award: N°1 de Chanel sérum yeux revitalisant, Chanel Parfums Beauté

Award: Life Matrix Haute Rejuvenation Cream, La Prairie

Certificate: Coffret Rituel Les Bases à Parfumer, Cartier Parfums

Special price from the jury: Double Serum, Clarins

ADF Innovation Awards

The jury selected 6 winners and awarded 3 certificates in different categories, highlighting the most creative and impressive launches in the global market.

The winners of the ADF Innovation Awards are:

Sustainable Innovation

Award: 45×150 ogival 150ml Aerosol Can, Brand: FA/Henkel – Lightest Impact Extruded

Aerosol Can on the market in Europe, Ball Corporation

Certificate: Cardboard cap for aerosols, Wimbee Packaging

FEA Aerosol Technology of the Year

Award: All Eyes On Me – All Over Spray / Brand = RASASI (UAE), Envase Group

Personal Care

Award: Biore U Foaming Hand Soap Automatic Dispenser, KAO Corporation

Award: Ushuaia Brume Bio 2.0, L'Oréal

Packaging component

Award: Cardboard cap for aerosols, Wimbee Packaging

Certificate: JustBe – introducing the new internal PPG Hoba coating PRO 2848, Tubx GmbH & PPG Packaging Coatings

Household and Food

Award: Adidas protector by DFNS (powered by alu-air©), DFNS powered by alu-air©

Certificate: Linseed Oil Omega 3 6 9 Spray, Volcke Aerosol

Concept of the Year

Award: Pure, Aerosol Service Poland

Certificate: Meadow KAPSUL™, Meadow

The FEA's prestigious Innovation Award went to Rise Reforming.

PLD Innovation Awards

The PLD Innovation Awards highlighted the best packaging achievements in the premium and luxury beverage market. The jury selected 9 award winners and 6 certificates, celebrating packaging solutions that stood out for their design, sustainability and functionality.

The winners of the PLD Innovation Awards are:

Super & Ultra Premium Innovation

Award: 75cl Gift-box Brut Spécial Cuvée, Champagne Bollinger & Le Sanglier Packaging

Value Added Packaging

Award: Veuve Clicquot Cooler, Veuve Clicquot & Pusterla 1880

Certificate: Hine Ball Cognac, Smurfit Westrock

Certificate: Redbreast Hip Flask, Pernod Ricard & Brand Additionac

Hyper luxe and bespoke

Award: Macallan, MDI

Certificate: Martell Single Cru Collection Vintage Edition, Pernod Ricard Group & Seram

Ritual of service

Award: Martell – Pipette L'Or – Service ritual, Meiyume