Pepsi's new look

April 17th 2023

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Photo: Pepsi. Coinciding with its 125th anniversary, Pepsi debuts visual identity and presents a new logo, designed in-house by PepsiCo Design & Innovation, noted for its playful color palette and bold typeface,

This change is the first makeover for the drink in 14 years. The designers wanted to come up with a look that would allow Pepsi to bridge the gap between the physical and digital spaces.

Highlights include a combined globe motif. The iconic emblem fits into a broad lineup of brand elements without losing its distinctive look, while an updated color palette adds electric blue and black to increase contrast and vibrancy to the previous color palette.

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