PepsiCo presents pep + (PepsiCo Positive), a comprehensive strategic transformation of your business with sustainability at the center, "which will create growth and value by operating sustainably and stimulating positive change for both the planet and people." pep + will guide how PepsiCo will transform its business operations from sourcing ingredients, to manufacturing and selling its products. To carry out this change, it will also rely on its consumers.
“Pep + is the future of our company: a key transformation of what we do and how we do it to create growth and shared value with sustainability and human capital at the center. It reflects a new business reality, in which consumers are increasingly interested in the future of the planet and of society, "he says. Ramon Laguarta, President and CEO of PepsiCo.
Ramón Laguarta adds: «pep + will change our brands and its way of winning in the market. For example, imagine that Lay's starts with a potato grown sustainably in a field with regenerative agriculture practices, and then produced and distributed from a supply chain with zero net emissions and zero net water consumption, marketed in a bag. biocompostable, and with the lowest salt levels on the market. This is a positive brand for us. This will be the # 1 and best tasting potato chip of the future. This is how pep + will be better for people, for the planet and for our business. Now imagine the scale and impact when applied to our 23 brands with a turnover of more than a trillion dollars.
Pep + drives action and progress through three key pillars and goals of the 2030 Agenda:
- Positive Agriculture: expanding the use of regenerative practices that restore land to an area of approximately 3 million hectares - the equivalent of the company's global agricultural footprint. Also ensuring sustainable cultivation for its main ingredients -in Spain it has been since 2018 for its direct potato and corn crops-, as well as generating a positive impact on the 250.000 people who make up the global agricultural supply chain. It should be noted that in Spain the company has launched a forum with innovative farmers from Castilla y León and Murcia to share knowledge, training and good practices for the development of regenerative agriculture practices.
- Positive value chain: contributing to build a circular and inclusive value chain through actions to: achieve zero net emissions by 2040, achieve zero net water consumption by 2030 e introduce more sustainable packaging. PepsiCo has a new global goal of reducing virgin plastic by 50% in its entire food and beverage portfolio by 2030. PepsiCo in Spain has led the change in circularity of carbonated beverage containers by introducing 100% recycled plastic bottles for the entire Pepsi range. As well has eliminated the plastic rings that group the canss, among other initiatives. This change represents a breakthrough, allowing the company to reduce the use of virgin plastic by 74% and at the same time give new life to 12,3 million bottles each year. PepsiCo also continues to promote circular economy Through collaborations with third parties such as, for example, Ecoembes in Spain and, at a European level, together with the Association of European Brands (AIM) that promotes the "HolyGrail 2.0" project, an initiative that uses digital watermarking technology in packaging to improve your sorting process.
- Positive Marks: developing its portfolio of products "so that they are better for the planet and people": incorporating a greater variety of ingredients, increasing its presence in the category of nuts, accelerating the reduction of added sugars and salt, betting on new business models that require little to no single-use packaging and joining Foundation Earth.