The Danish group Kill has trusted the Parisian Full Service division of Superga Beatuy for all their new range of fragrances Flora Danica.
A 360° offering, from development to supply chain, for a range of fragrances created from design to manufacturing and filling. Fragrance production takes place at the Cosmeurop plant operated by Superga Beauty and packaging takes place at its BPS Fragrances plant.
Each Flora Danica fragrance is vegan, refillable and made up of up to 92% natural ingredients. The wooden plugs Ash fragrance bottles are an elegant and eco-friendly alternative to the traditionally used plastic or metal caps. The fragrances are available in 50ml and 100ml formats and in 125ml refillable versions.
The new Flora Danica fragrance range has been created by Nordic Beauty Incubator, Grænn A/S, part of the Matas Group, and was inspired by the iconic botanical heritage of Flora Danica, first commissioned by King Frederick V of Denmark in 1752. combining Danish heritage with a contemporary French vision.
The Flora Danica fragrance range offers a palette of four unique scents.
- SOUL GARDEN: Total immersion in a wild garden in the rain, combining the fresh floral aromas and warmth of a Nordic interior.
- FLOWER MUSE: a contemporary and cheerful interpretation that evokes the fresh air of the North and the floral aromas of Denmark.
- AMBER ECHO: A lasting memory of late summer, reminiscent of salt-soaked skin in the heat of the sun after swimming in the ocean.
- 1761: a fragrance that combines the fresh explosion of precious wood, capturing the ambivalence of a new opportunity, combining citrus, spicy and sophisticated wood aromas.