Pernod Ricard Spain takes advantage of the Cluster breakfasts to find an innovative promotional pack

25, January, 2017

Pernod Ricard Spain has taken advantage of the XIV Breakfast of the Cluster of Innovation in Container and Packaging to listen to the proposals of companies in this sector in the achievement of a container with an additional value. As the Innovation Manager of Pernod Ricard Spain, Carmen del Rio, has put it, “one of the pillars of the company's strategy is innovation”.

Created in 1975 in France, Pernod Ricard is currently present in 80 countries and highly focused on super premium brands. In Spain, its turnover is 360,8 million euros, it has a workforce of more than 400 employees and sales that exceed 45 million liters.

Within spirits, the segment with the highest volume is Whiskey, followed by spirits, gin, rum, vodka and other beverages.

Pernod Ricard Spain, a market leader in both food and hospitality, has put more than 1.000.000 on-pack units on the market in the last year. It is in this segment, on-packs that the company markets, through its brands in the food segment, where it wants to achieve an innovative promotional pack that respects the company's marketing and communication guidelines. According to the head of Marketing Purchasing at Pernod Ricard Spain, Marta Alonso, “we seek innovation, but we have to carefully observe the needs of retail”.

This XIV Cluster Breakfast, in which more than 40 companies from the sector and sympathetic partners have participated, has been sponsored by Cipasi who has been represented by its CEO, José Orbe. Cipasi, an associated company of the Innovation Cluster, is a pioneer company and specialist in the manufacture of cellular polypropylene in Europe, also known as plastic cardboard. Be part of Hinojosa group, with 70 years of history, has a team made up of 12 production plants and close to 1.000 employees. Its main objective is to provide clients with competitive improvements, in an efficient, innovative and sustainable way, through a highly professional and qualified team.

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