Procter & Gamble (P&G) continues to advance its strategy of sustainability to achieve its 'Ambition 2030' goals. P&G is driving numerous circular economy projects in Europe with the use of circular resin in its hair care packaging (polyethylene terephthalate - PET) and in liquid detergent bottles. Ariel (Alliance for the supply of recycled high-density polyethylene - HDPE).
Indeed, P&G has been recognized for its efforts to lead the packaging, sorting and supply of post-consumer recycled resin through the HolyGrail project, winner of the 'Circular Economy Innovation of the Year' category at the UK Edie Sustainability Awards. and recently recognized with the 1000 Efficient Solutions label from the Solar Impulse Foundation.
Your brands Lenor, Unstoppables and Fairy will be the first to commercially implement HolyGrail smart packaging in Europe. Ariel Cold Wash and Fairy, with their Fairycology program, they also received the 1000 Efficient Solutions label from the Solar Impulse Foundation for enabling sustainable washing through lower energy and water consumption.
