Prada Paradoxe, creativity and responsibility

14, November, 2022


Prada Paradoxe is the new Prada perfume, a amber floral fragrance Conceived around three sustainably sourced ingredients: Moroccan neroli oil, vanilla infusion and Calabrian bergamot heart.

Prada is committed to creating design objects and initiatives that foster positive change, ensuring that Prada Paradoxe's refill programs and environmentally friendly practices are clearly visible at the point of sale and through the various educational elements. .

Our boxes and jars of the fragrance are recyclable. The design of the jars has been created to limit your weight and amount of glass, and the boxes have the FSC™ MIX-certified that guarantees a more sustainable choice of paper and cardboard used.

The entire Prada Paradoxe range is rechargeable, which allows reducing the use of packaging. A single 50ml bottle of Prada Paradoxe with a 100ml refill helps reduce total material use by 40%, compared to three 50ml bottles of Prada Paradoxe. This includes 29% glass, 67% metal, 48% plastic and 4% cardboard.


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