Award for Maybelline NY-HLP Klearfold.

January 3, 2013

Maybelline New York won the International Package Design Award (IPDA), in the FMCG cosmetics category, for its innovative Klearfold® plastic collapsible boxes used to launch its new SuperStay 24TM Lipcolor product. These collapsible plastic boxes offer a stylish, value-added look and also allow consumers to see lip color shades directly. HLP Klearfold pioneered the development of Soft Crease crease, APET's RF (radio frequency) score, which produces crisp, uniform folds that fold cleanly and square easily to support high-speed mechanical filling. 

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