Design Calcco and production of Bacigalupe Brothers.
The production of a vineyard located at 650 meters of altitude decreases in such a way that each bunch, each vine, counts when making the wine. Height is a key concept for Proelio Strain to Strain.
To transfer it to the presentation of the wine, a topographic map was created whose contour lines literally emerged from the label. For this, a novel printing technique was used with the superposition of 4 die-cut papers. In the last phase, gluing with a special machine was necessary due to its complexity.