Quadpack personalizes its Gala dip-in container with The Elegant applicator for Gloss Pailleté from Si Si La Paillette

June 10th, 2024

Yes Yes La Paillette

To create its first lip gloss, the French beauty brand Yes Yes La Paillette has been associated with quad pack with the aim of developing a packaging solution that reflected their values. It has been combined Gala dip-in container with the The Elegant applicator to guarantee a perfect application, improve the user experience and reflect the casual image of the brand.

Si Si La Paillette is aimed at a young audience and uses biodegradable glitter, which has not been tested on animals and contains more than 99% ingredients of natural origin. Its new Gloss Pailleté range presents two variants: Holo Disco, a transparent gloss with glitter and holographic reflections; and Rubis Chéri, a brick red shade with rose gold accents, matches all skin tones.

The brand has chosen the 4,5 ml Gala bottle for its striking silhouette, luxurious look and recyclable materials. Gala is made from recyclable polyethylene terephthalate (PET), and Si Si La Paillette has chosen to include 50% PCR material to further reduce environmental impact.

Yes Yes La Paillette opted for The Elegant applicator, due to its rigidity and precision. Its dense, glittery formula requires applying a liberal amount to the lips. The Elegant has a central warehouse that loads exactly the amount needed to ensure complete coverage. On the other hand, its beveled tip makes it easy to outline the contour of the lips.

To give the final touch, the brand chose a transparent bottle with silver decoration and a white cap.

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