Regenerates It stems from the need to give back to the earth what we have asked of it for years, and sometimes even taken from it. For Metanoia and Lazaite, TSMGO | The show must go on has created a proposal under the concept “Beyond Sustainable”.
Through regenerative agriculture, this project gives life to Metanoia (wine) and Lazaite (extra virgin olive oil), Two expressions that appear when the soil comes back to life, when time stops accelerating, and that are the result of a living ecosystem, where minimal human intervention allows nature to regain its prominence.
The proposal eschews flat illustration and opts for realistic depth of field. By working with varying plant heights and relationships, elements like the ladybug and butterfly achieve a real physical presence. The abundance of detail means that with each observation, we perceive new elements. Some, the close-up ones, feel large and vibrant; others, the details, become part of the ecosystem's atmosphere.
The visual universe of Regenerates It is structured around three pillars:
- Perspective and Depth: A detailed botanical drawing that plays with planes. The plants (peppermint, poppy, cockscomb) create a three-dimensional scene where life hides and reveals itself.
- The Accent of Life: Using a simple, figurative drawing style, we highlight key elements of biodiversity through printing: the monarch butterfly on the wine or the ladybug on the olive oil. This acts as an indicator of ecosystem health with its own codes linked to sustainability.
- Typography and Finishes: a combination of fonts that reflect the duality of the project: the strength of the “Regenera” brand with the handwritten delicacy of the brand's purpose: Beyond Sustainable, closing with the meaning of the product names and on cottony textured papers that refer to limestone.
Each label of Metanoia y Lazaite It is a fragment of nature captured on paper.
- Focus on the details: The insects stand out with vibrant colors and reliefs that make them stand out against the botanical background, inviting touch and emphasizing that living element that stands out from the whole.
- Materiality: The use of rustic yet refined papers, with very soft earth tones (inspired by the warmth of the earth), reinforces the idea of a natural, organic and healthy product.
- First-hand and transparent information: The bottle numbering and the vintage are handwritten, reinforcing the care and craftsmanship behind each limited batch.
A label made from seeded paper prolongs life and helps to extend the circularity of Regenera.
