Faustino Winery (Familia Martínez Zabala), one of the iconic and benchmark wineries of Rioja, with 160 years of history, presents the new image of two of its wines with the greatest national and international recognition. Is about Faustine V and Faustine VII, In which makeover has opted for a design attractive and sustainable financing model.
The new Faustino VII labels feature: Faustino's classic design codes, such as the famous Rembrandt portrait, modern Gothic typography and Roman numerals; the modern integration of portraiture; the label paper in natural texture and capsule color change to gold; the description of the wine aimed at the final consumer, and the phrase “The World's Most Admired Wine Brands 2023” on the front label.
In addition, sustainability criteria have been taken into account in wine production, with 100% drip irrigation vineyards and organic treatments, as well as winemaking with up to five times less CO2 emissions and twelve times less water consumption. In the packaging, the bottle is lighter and both the boxes and the capsules are recycled and recyclable.
Rebranding Faustino V
The new design of Faustino V follows the lead of its most iconic wine, Faustino I, using shared design codes (label shape and integration of Rembrandt's portrait) to help consumers establish a connection between Faustino I and Faustino V.
The premium and eye-catching design elements stand out: personalized bottle with embossed Faustino capital letter and a nod to the classic historical bottles of Rioja with the name of the winery embossed under the label.
White and pink
They are presented in new transparent bottles, which allow the attractive color of the wine to be appreciated, designed to respond to the expectations of consumers in this category and improve visibility on shelves. Historically for Faustino, Rhin bottles (with a stylized shape) guarantee a prominent presence on wine shelves.
The bottles are also more sustainable: lighter (-20% weight). More sustainable bottle production process: -24% in CO2 emissions thanks to bottles without matte covers.
With a touch of feminine aesthetic, the label design incorporates elements inspired by flowers and nature, giving an elegant and organic feel to the brand.
