Unilever, a leading company in the personal care sector, has highlighted the advantages of easy opening of the Payne RippatapeTM tape by choosing it for the offer of a new multipack for men's grooming in Chile. The tape is being used in 20.000 “Total Protection” cardboard promotional gift boxes. Each pack contains a 400 ml Clear Men shampoo and an AX deodorant spray. A 4mm 60 micron RippatapeTM tape applied near the top rear of the case allows the user to easily access the products. In addition to allowing easy opening, RippatapeTM tape also helps the consumer know where to open the package.