Salerm Cosmetics present an Special Edition of one of its most iconic products to commemorate the International Day Against Breast Cancer and raise funds for research. This year, the traditional pink product, Salerm 21, has been redesigned by the innovative studio Charlotte's House, the first in the world to include creatives with intellectual disabilities in its team. As every year, Salerm Cosmetics will donate 1 euro from each bottle of Salerm 21 sold to research into breast cancer.
The packaging redesign process began in the inclusive workshop at La Casa de Carlota together with the Salerm Cosmetics team. Using collage and watercolour techniques, several proposals emerged, with the winning one incorporating floral motifs, symbolising rebirth and nature as a vital element. More than a conditioner, Salerm 21 is a hydrating leave-in mask that revitalises and cares for hair immediately.
Charlotte's House is a pioneering design studio that includes creatives and designers with Down syndrome and autism, creating a unique model of social impact. According to the studio's leaders, the interaction of different brains facilitates the generation of new ideas. “We want to experience what happens when an experienced creative works alongside a fine arts student or a person with Down syndrome. What do the chaotic and unique thoughts of a person with autism bring to the table?”
Diversity and inclusion make La Casa de Carlota's branding a unique style, recognized by the UN in 2018 as a model of innovation and social impact.
