Sappi Fine Paper Europe and Achilles Group participate in the launch of the Animi perfume by Julia John

24, October, 2012

Sappi provided the high-quality bleached solid cardboard Algro Design® Duo, for the perfume box and sample card, and Achilles provided all of its packaging finishing expertise. 

The luxurious boxes of both the Parfum Animi and the Eau de Parfum are similar, but the one for the EDP is white and the other is black. The swatch card design is also black, with a subtle background image. For Julia John, the contrast between black and white symbolizes the elegance of the perfume and gives a circular meaning to the concept, "which extends throughout the entire range of packaging."
Algro Design, chosen to manufacture the perfume packaging and sample cards, has been one of Sappi's most popular coated cartons since the company launched it eight years ago. Algro Design is a cardboard that impresses with its glossy white surface, high resistance to ultraviolet light and silky touch.

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