The 10th edition of the Barcelona Design Week opens

8, June, 2015

The Disseny Hub Barcelona has been the setting for the presentation of the 10th edition of the Barcelona Design Week, which from June 8 to 14 gives content to the first half of the Barcelona Design Festival. The BDW, an international event, organized by BCD Barcelona Design Center, once again brings together companies, designers, entrepreneurs and other agents from the business, innovation and creativity field, and is open to citizens to bring creative industries closer to the Big audience.

Under the slogan Design is here!, The 10th edition of BDW has a special program that includes more than 70 activities, from conferences, exhibitions and workshops, to presentations, circuits and networking activities. Among others, stand out the inaugural conference 'Design in Tech' with Jackie Xu and John Maeda; the exhibition 'Timeless Massimo Vignelli'; the presentation of the Food Design project; the Ecodesign Day: the fixers movement, and the first edition of the 'Design is Future Congresstival'.
In addition to other activities such as the BDW Workshops and the Design Circuits, the program will be completed with the OFF BDW, which includes more than 30 parallel multidisciplinary activities organized by entities, companies and establishments that will open the BDW to the city.

10 Design Weeks invited
Pau Herrera, president of the BCD, highlighted that 10 Design Week has been invited to celebrate the tenth anniversary of the BDW, during the press conference held today at the Disseny Hub in Barcelona. He also highlighted that companies dedicated to design "generate high added value employment" and a business volume that exceeds 12.000 million euros. "We want to bet on the creative talent of the city," he added. Finally, he highlighted the recognition of a student from the Aula school.
Isabel Roig, general director of BCD, stated that "the answer is to improve the user experience" and spoke about the pairing of design and technology. He explained the activities of the design week, among which he also highlighted the Ecodesign Day, highlighting the importance of the circular economy and that work is being done so that design is recognized in this area. Finally, he insisted on the commitment to the economic, business, start-ups ...
For her part, Nani Marquina, president of the FAD, focused on the FADfest, the festival of design and architecture organized by the FAD and held from June 29 to July 5 at the Disseny Hub Barcelona. It is articulated in two axes, “Tot a lloc”, which includes all the activities related to the prizes awarded by the FAD, and “Fora de lloc”, a guide to lose yourself and think that brings together works that distort categories and conventions, commissioned by Rosa Pera, who spoke next. The FADFest exhibition curator explored what a territory that was not a space of comfort would look like for any of the disciplines covered by the FAD: "We have sought to cross the research methods of architects, designers and artists." Based on the script proposed by Rosa Pera, the exhibition "Fora de lloc" is the result of the transversal work of the curatorial team directed by her and made up of five professionals representing the different disciplines of the FAD.

Exhibition 'Timeless Massimo Vignelli'
The BDW 2015 exhibition is starring one of the most relevant figures in contemporary design. 'Timeless Massimo Vignelli', a project curated by the creative studio Husmee, is a collective tribute to Vignelli's work carried out by 54 renowned graphic designers and national and international studios.
It consists of a selection of 54 posters made by internationally renowned graphic designers and a piece from a design school, as well as products designed by Vignelli. Among the participants, there are seven National Design Awards (Javier Mariscal, Alberto Corazón, Enric Sauté, Mario Eskenazi, Oscar Mariné, Pati Núñez and Pepe Cruz Novillo).
The exhibition can be visited at the Disseny Hub Barcelona from June 8 to August 31.

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