Silgan Dispensing Systems , a division of Silgan Holdings Inc., formerly the Home, Health and Beauty division of WestRock Company, introduced the new Melodie Pirouette™ spray , which allows brands to offer consumers the opportunity to contribute to sustainability in two ways. First, the spray nozzle can be separated from the glass bottle, making it recyclable. Second, the new design also allows for refilling. The plastic element and fully automated assembly process make it an affordable alternative to traditional metal versions. Furthermore, the external metal element ensures a luxurious appearance, in line with consumer preferences.
The company's latest research, focusing on how recyclable or refillable packaging for perfumes influences the purchase decision of the luxury consumer, allowed the development of Melodie PirouetteTM. The study aimed to assess the knowledge, interest and use of recyclable and refillable packaging for perfumes, as well as to determine if there is a gap between expectations and its availability.
