The Spanish company Summa Branding has received a bronze award at the Pentawards 2021 for its project for Sánchez Romero Carvajal , a brand of the Osborne Group.
The packaging project originated from the need to reflect the brand's new territory, reposition itself in the gourmet market, and update its aesthetic codes, thereby achieving differentiation within its sector. Summa Branding, together with the Grupo Osborne team, developed a project whose results are a new brand image and packaging design capable of recapturing the brand's essence.
The Pentawards jury has assessed a design project that matured until it found a creative route that balances the new illustrative style, the color palette and the visual system with the brand's new storytelling.
Summa Branding has recovered the history and legacy of Sánchez Romero Carvajal , giving them life and contributing an iconic and disruptive element: an Iberian pig with a monocle (knowledge) and bow tie (quality).
Color was another of the central elements of the project due to the complexity of achieving a homogeneous application of the color palette on very complex and different materials. It was decided to keep the green, associated with nature and the tradition of the sector, but complementing it with a color palette that gave the packaging modernity and contemporaneity. The identity is completed with fine illustrations of oak leaves and acorns, two elements inherent to the product. The selection of the corporate typeface was also challenging due to the length of the brand text.
