Nattan is the new brand Pompadour is launching, designed to help improve well-being through a series of plans and rituals based on infusions and food supplements. Supperstudio has designed a minimalist approach, focusing on providing maximum information and highlighting the unique characteristics of each ritual.
Achieving better digestion, radiant skin, reduced stress, or improved sleep quality are some of Nattan's plans. Nattan blends information with an organic, simple design and a unique, easy-to-learn color palette. Using a different color for each ritual helps consumers quickly identify them: blue for 'Purifying Detox', green for 'Better Digestion', or terracotta for 'Radiant Skin'. Furthermore, each color connects the different products within each plan: infusions or supplements.
The tagline 'it works naturally' conveys the two key concepts on which the line is structured: the power of nature and Nattan's scientific work. The result is a clear packaging design system that allows for easy and agile growth and expansion with more rituals.
