The Beautiful Easo, one of the most recognized brands in the pastry sector in Spain since its founding in 1968, has renewed its visual identity after a redesign process led by the agency superstudioThe project has encompassed both the renewal of its packaging and its brand, with the aim of updating its positioning and connecting with new generations without losing its essence.
The redesign addresses the need to organize and unify a broad and diverse portfolio, providing clarity, consistency, and greater shelf impact. Supperstudio has developed a contemporary visual language that highlights the brand's historical codes, reinterpreting them with a more refined, recognizable, and flexible aesthetic. The result is a coherent visual identity that unifies all products under a single brand narrative, improving both visibility and the consumer experience.
With this redesign, Supperstudio has redefined the visual universe of La Bella Easo and revitalized its legacy, contributing to improved in-store navigation and reinforcing differentiation between product ranges. “The challenge was to update a brand with a strong emotional charge and a large
“Recognition, without losing its authenticity. We have worked on a solution that balances heritage and current trends, building a solid identity that is ready for the future,” says Supperstudio.
The redesign of La Bella Easo has recently been recognized with a Gold and a Grand Prize at the Best!N Food 2026 awards, held in March as part of the Alimentaria trade fair, for its excellence in branding and packaging within the food sector.
