Itfruit is born, a new product profile within frozen fruit, in the retail channel, and for this Choc & Fruit selects the agency Etform (formerly Concept &Form) to generate an attractive, powerful and descriptive image that manages to transmit the essence of a new product in just one second, which is what the consumer usually does...
BREAD. celebrates 63 years in the market
December 28th 2023
PAN, the world's pioneering brand of precooked corn flour, was born on December 10, 1960, in Venezuela, thanks to Empresas Polar, to revive the tradition of arepas and ensure they remained a staple not only for Venezuelans but for everyone who enjoyed their flavor. Today, PAN is present in 100 countries and has become a...
New FIT`z® references from Vicky Foods
16th October 2023
Vicky Foods continues to promote its commitment to the frozen food business by strengthening the offering of its brand, FIT`z®, with 5 new references. In this way, the brand launches Andalusian squid rings on the market, one of the most classic recipes in Spanish gastronomy, the seafood preparation, a product that offers a quick solution...
Delamata redesigns the branding and packaging of La Cocinera
26th September 2023
For Delamata, the challenge of the project was to redesign La Cocinera's frozen range without losing the brand's values: product quality, tradition, know-how and recipes prepared “like at home.” The objective was to reach a younger audience, who does not have time to cook, but who likes quality traditional food and also does not...
La Sirena launches two new products
July 31, 2023
La Sirena, Spain's leading frozen food chain, continues its commitment to product innovation, working to expand its healthy and sustainable offerings. This time, it has added a potato and onion omelet mix and a pack of MSC-certified tuna loins to its shelves. To make a perfect omelet...
