Paula Arcas, Brand Manager YOSOY, Almendrola & Monsoy of Liquats Vegetals
January 24, 2025
"Transparency is essential to building trust and loyalty toward our brand." Liquats Vegetals, a pioneer and leader in plant-based beverages in Spain, was founded in 1991 and exports its products to more than 50 countries. Its brands include YOSOY, YOSOY Ecológico, Monsoy, Almendrola, and Natrue, with top-quality products and water from the Parque ...
IRTA promotes the production of vegetable drinks and alternative proteins with native varieties from Catalonia
January 21, 2025
IRTA (Institute for Agri-Food Research and Technology) presents the results of the LIQVEG demonstration project, “Technologies for the production of vegetable drinks and the extraction of vegetable proteins”, funded by the Rural Development Programme of Catalonia 2014-2022. The main objective has been to promote the use of varieties ...
Launch of the European innovation project DELICIOUS
January 8, 2025
With the global market for plant-based foods estimated to reach €40.000 billion by 2027, and growing demand for sustainable diets driven by environmental and health concerns, DELICIOUS plays a pivotal role in accelerating this transition. While the EU highlights dietary changes, including those related to plant-based foods, the EU is now looking to expand its reach by XNUMX.
YOSOY Oats Award to Promote Label Reading Habit
18th September 2024
YOSOY, a leading brand of vegetable drinks, presents its new campaign “A truck in the small print”, with a clear purpose: to educate consumers about the importance of reading what they consume. In collaboration with the creative agency Revuelta, YOSOY has launched a series of spots, outdoor and digital campaigns, as well as an unexpected activation ...
Liquats Vegetals presents its new proposal Yosoy No Es Leche
May 29th 2023
Liquats Vegetals consolidates its leadership in the plant-based beverage sector with the launch of Yosoy No Es Leche, a new beverage that offers a complete supply of calcium, vitamins D and B12, and proteins, and contains less fat and sugar than the animal-based alternative it replaces. The new product combines soy and oats, with 18%...
Tetra Pak develops an innovative "whole soy" process method
February 27th 2023
Tetra Pak has developed a unique process method for soy beverages, which uses whole soybeans in production. Meeting the growing consumer demand for healthy and immune-boosting products, the resulting product is composed of 1,2% fiber, compared to 0,26% in traditional beverages...
