Jimena Mercedes Barca, head of sustainability for Bimbo EMEA
«Bimbo has created new categories that have energized the market thanks to a consumer-focused approach» The origins of Bimbo are in Mexico, where it began its activities in 1945. Bimbo Iberia began its journey in 1965, the year in which it went to market. market the first sliced bread. In 1966, Bony® was born, one of its most iconic cupcakes,...
