
Jimena Mercedes Barca, head of sustainability for Bimbo EMEA
"Bimbo has created new categories that have revitalized the market thanks to a consumer-centric approach." Bimbo's origins lie in Mexico, where it began operations in 1945. Bimbo Iberia began its journey in 1965, the year it launched its first sliced bread. In 1966, Bony®, one of its most iconic pastries, was born...

