frozen food

Itfruit innovates in frozen fruit

Itfruit innovates in frozen fruit

Itfruit is born, a new product profile within frozen fruit, in the retail channel, and for this Choc & Fruit selects the agency Etform (formerly Concept &Form) to generate an attractive, powerful and descriptive image that manages to transmit the essence of a new product in just one second, which is what the consumer usually does...
BREAD. celebrates 63 years in the market

BREAD. celebrates 63 years in the market

P.A.N., the pioneer brand in pre-cooked corn flour in the world, was born on December 10, 1960, in Venezuela, thanks to Empresas Polar, to rescue that tradition and keep the arepa on the tables, not only of Venezuelans, but of everyone who enjoyed its flavor. Today, P.A.N. It is present in 100 countries and has become a...
New FIT`z® references from Vicky Foods

New FIT`z® references from Vicky Foods 

Vicky Foods continues to promote its commitment to the frozen food business by strengthening the offering of its brand, FIT`z®, with 5 new references. In this way, the brand launches Andalusian squid rings on the market, one of the most classic recipes in Spanish gastronomy, the seafood preparation, a product that offers a quick solution...
Delamata redesigns the branding and packaging of La Cocinera

Delamata redesigns the branding and packaging of La Cocinera

For Delamata, the challenge of the project was to redesign La Cocinera's frozen range without losing the brand's values: product quality, tradition, know-how and recipes prepared “like at home.” The objective was to reach a younger audience, who does not have time to cook, but who likes quality traditional food and also does not...
La Sirena launches two new products

La Sirena launches two new products

La Sirena, the leading Spanish frozen food chain, continues to bet on product innovation, working to expand its healthy and sustainable offer. With this, on this occasion it has added to its lines a preparation for potato tortillas with onion and a pack of tuna loins with the MSC seal. So, to get an omelet...
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