YOSOY, a leading brand of vegetable drinks, presents its new campaign “A truck in the small print”, with a clear purpose: to educate consumers about the importance of reading what they consume. In collaboration with the creative agency Revuelta, YOSOY has launched a series of spots, outdoor and digital campaigns, as well as an unexpected activation ...
Liquats Vegetals presents its new proposal Yosoy No Es Leche
May 29th 2023
Liquats Vegetals consolidates its leadership in the vegetable beverage sector with the launch of Yosoy No Es Leche, a new drink that has a complete supply of calcium, vitamins D and B12 and proteins and that incorporates less fat and sugar than the animal alternative to the one it replaces. The new product combines soy and oats, with 18%...
Tetra Pak develops an innovative "whole soy" process method
February 27th 2023
Tetra Pak has developed a unique process method for soy beverages, which uses whole soybeans in production. Meeting the growing consumer demand for healthy and immune-boosting products, the resulting product is composed of 1,2% fiber, compared to 0,26% in traditional beverages...
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