Tetra pak, In collaboration with Jealsa, A leading Spanish company in the manufacture and distribution of canned fish and seafood presents its first cardboard container for canned tuna of the industry. This innovative solution, packaged in Tetra Recart format, was launched last month in Sweden in partnership with the distributor axfood, in its 200ml Mini version, and will be available to food producers and brands worldwide.
Compared to conventional cans, Tetra Recart It offers a differentiated paper-based alternative, providing brands with a paper-based packaging solution that combines scalability and competitiveness. Currently, it is compatible with a wide variety of canned products, from pâtés to chunk tuna. The plan is to continue expanding its applications to adapt to the evolution of the category and new market needs.
Tatiana Liceti, Executive Vice President, Packaging Solutions at Tetra PakHe points out: “This is a true innovation in a category that has barely evolved in years. With Tetra Recart’s first carton for canned tuna, we are offering producers and brands a new way to differentiate themselves on the shelf, protect their product, and increase their market share. This paper-based solution drives competitive and scalable production, modernizing the category with an alternative to traditional cans, while contributing to more sustainable food systems through more efficient and intelligent production and distribution processes.”
Jesús M. Alonso Escurís, president of JealsaHe adds: “Innovation has been a constant throughout the company’s 68-year history in the canned fish and seafood sector. The launch of this solution represents a further step forward for the category and sets a new benchmark for the industry. Thanks to our collaboration with Tetra Pak, we have been able to develop a distinctive packaging solution that combines their expertise in innovative formats with our knowledge of producing high-quality canned fish and seafood. The result is a solution aligned with evolving consumer demands. Following its launch in Sweden, we are seeing an excellent market reception and are confident that this trend will continue as demand for more practical, modern, and sustainable products grows.”
Tetra Recart has the lowest carbon footprint in its category: 85% lower than steel cans and 83% lower than glass jars[2]. On a large scale, this represents a reduction of up to 21.000 tons of CO₂ for every million packages replaced. Furthermore, it is made with up to 71% FSC-certified paper, sourced from responsibly managed forests and renewable resources.
Its large, flat surfaces offer greater opportunities for brand building and consumer communication, while its compact format optimizes available space and increases the amount of product displayed. Its durability and rectangular design also contribute to logistical efficiency, both in storage and order fulfillment.
Jealsa will market different product categories in Tetra Recart format, both under its own brands (Rianxeira, Mare Aperto and Robinson Crusoe) and for third parties.
