La Maybelline Curl Bounce Mascara stands out for its impressive design and its textured decor, which evokes the mesh of a Bluetooth speaker. For this dual launch, with references for the US and Europe, L'Oréal relied on texen.
The technicality of the product and a strict deadline implied close collaboration between the brand's teams and those of Texen in the US and France.
The main challenge was to create an identical finish between the two parts of the product, bottle and cap, transformed through two different processes. There was a multitude of tests and adjustments when it came to both the textured effect and the decoration.
Maybelline Curl Bounce exists in two versions with two different decorations, a cream version and a waterproof edition.
