Texen partners with pianist and composer Laurent Assoulen to launch their fragrance

February 24th 2021

Laurent assoulen He has been working on this project for two years. Jazz pianist and fragrance expert, he studied the links between musical composition and fragrance composition by creating "the perfumed concert" several years ago. Founded the brand Nietsche Parfums and his first act, called Surhomme. Texen Beauty Partners participated in this project, demonstrating his experience with metal and niche fragrances to create this packaging.

The two unisex fragrances, in two bottles different housed in a Stainless steel «N», can be used at will, either together or separately, and stored horizontally or vertically.

Texen Beauty Partners collaborated with Aptar, Heinz Glas, and Wauters. He was commissioned to develop the metal "N" support that houses the two 25ml bottles: from design, technical studies and mock-ups to overseeing production in Asia. The "N" in "Nietzsche" is made of stainless steel and polished by hand. The Parfums de Nietzsche Paris logo is laser engraved.

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