Creation of the name, brand identity and packaging for this English tea and coffee brand. The brand is personified by the character of William Whistle, whose expeditions to discover quality ingredients are a playful interpretation of customer journeys. Visually, the design is inspired by the travels of the Victorian era and expresses the brand's passion for taste and discovery.
The design evokes the romantic stories of 18th and 19th century tea and coffee expeditions, and William Whistle, like merchants, is exploring the world to discover the most interesting flavors to take home. Each design combines a travel method with the main ingredients and their provenance to express the different flavors.
The Dieline Award 2015: Editor's Choice.
