Beveland Distillers, a company that has been producing and marketing spirits and distillates for more than 20 years, launches a new mezcal called Santa Plant.
El mezcal Planta Santa is a distillate of the green agave plant (10 0% maguey espadín) with more than 400 years of history, a highly appreciated drink, with a unique and very particular flavor produced in Oaxaca, Mexican geographic area with a protected designation of origin.
The Blessed Agency was the agency selected by Beveland Distillers to be in charge of the creation of the product naming and the brand design of the the packaging of this mezcal for each of the 3 varieties with which it is presented to the market: young, rested and old.
The origin of naming Planta Santa aims to highlight the tradition and purity of the product itself, seeking to reaffirm its authenticity and Mexican origin. The name, created in Spanish for marketing throughout the world, helps to convey this position, evoking the green agave plant with which the distillate is produced.
El the packaging pursues the objective of transmitting the genuinely Mexican character of this legendary product, with a traditional but elegant and modern look at the same time to connect with the current consumer. The logo, created from a typeface inspired by Mexican letters, provides organic shapes that evoke the leaves of the agave plant. The subtle decorative elements in white are small flashes of light that reinforce the 'sacred' origin of mezcal, with an illustration of the agave and the hummingbird that, according to legend, are the protagonists of the discovery of this elixir of gods.
The characteristic blue, red and black color of their packaging clearly identifies the 3 varieties with which Planta Santa comes onto the market: Young, a luminous, brilliant, crystalline mezcal, with a very characteristic flavor of cooked agave; Restful, with a maturation of more than 4 months in American oak barrels, and Old, with a maturation of more than 12 months in American oak barrels, a bright amber color and flavor where wood predominates, smoked cooked agave and hints of vanilla with light herbal notes.
