Fresh Miles is a brand of the Bidfood group. His core business is located in the B2B food sector, such as restaurants, communities, hospitals... The challenge of theyesbrand was to renew the essence of the brand in a sincere and compelling way, keeping it recognizable and relevant to customers.
Fresh Miles faced two challenges: the need for an updated design system to visually unify its entire product portfolio, and the need to convey the quality of its fresh products in its category. The new designs not only reinforce the quality of the ingredients, but also bring life to the storytelling Created to reinforce the brand and branding.
The illustrations and color palettes created for each of the product categories, as well as the development of different icons or pictograms, are integrated in harmony to understand the entire product portfolio.