Redesign a label so iconic for Protos Oak, wine with annual sales of around 5 million bottles, it was for Thingular Creative Partners "A responsibility that goes far beyond design." Who hasn't tried Protos Roble? It's a classic. But how do you refresh such a well-established image without losing its essence?
Thingular's goal was to preserve its elegance and tradition, making it more appealing to younger generations. They retained its most iconic elements, such as the unmistakable deep red, and gave it a more modern and minimalist touch. A subtle but effective change.
The result: a fresh, modern label that is instantly recognizable.
