Jimmy Choo recently launched a lipgloss long-wear in ten satin shades, the latest additions to its Seduction Collection. TNT Group supplies you with various components of the collection: the fragrance cap, nail polish cap, and lipstick cap and base.
The cap is made of zamak and finished with gold electrophoretic coating. TNT Group used its know-how to get this spherical cap to have the same dimensions as the lipstick case; Plus, it's hammered to create texture. The lower part of the lid simulates a pedestal, designed as a geometric triangular frieze that continues seamlessly through the container. The applicator wand is made of translucent PETG, while the applicator itself is made of PA. The reducing hole is made of LDPE. The container is made of two pieces of translucent PETG that imitate cut glass.
The Jimmy Choo logo is hot stamped onto the case, while each dye reference is screen printed. One of the challenges of this project lay in the details of the PETG container base and the requirement to keep the internal walls uniform.
The brand had already entrusted TNT Group with the engineering design and production of the Lipstick case (10 shades), the Nail Polish cap (8 shades) and the perfume cap and necklace (6 fragrances).
The technical challenge lay in the hammered finish of the sphere common to the fragrance stopper, nail polish cap, and lipstick base. This effect is achieved after die casting using a proprietary process specially developed for these items. This process allows for the best combination of aesthetic appearance and consistent texture and finish. The gold-anodized aluminum accent plates, which have an engraved logo, also required precision and meticulous polishing. Especially, the ski-shaped nail polish plate.
For the lipstick, the plastic cap with its PP liner is embellished with a gold anodized aluminum plate, stamped with the Jimmy Choo logo. The base includes a gold anodized aluminum tube and a PP coating, and the iconic hammered zamak sphere has a gold e-coated finish. The three pieces are linked together.
