TNT GROUP worked closely with the owners of Binaural to create the imaginative plugs globe of this fresh new brand. The founders are a young couple with experience in fragrances and design. Their design skills were vitally important as they were able to provide 3D files detailing the desired features of the plug, such as raised continental areas and coastal curves. TNT GROUP engineers were able to convert these documents into technical files for industrialization, including tooling and production.
The three challenges were finding a way to unmold the plugs, minimize mold seams, and achieve 3-color decoration on an industrial scale. Engineering and innovation contributed to this project. The collection includes 4 different fragrances, each with a unique touch that tells a story.
Binaurale™ creates new worlds through fragrances. ”We believe that aroma is the easiest way to transform anyone's world. Combined with the music you listen to, the words you read, the places you go, the clothes you wear? “The world” becomes “your world.” A husband and wife designer and perfumer duo develop the fragrances. “They are created in collaboration with Robertet, using a palette of natural, isolated and synthetic molecules.”
