The Vid y Espiga winery has historically been dedicated to three main crops: olives, cereals, and grapes. It is currently undergoing a period of significant growth. One of the wines used in this expansion caught the winemaker's attention in 2019 and became a special batch.
“Sometimes, completely by chance, fate places something in our path that reveals new knowledge. Something we weren't looking for appears before us, giving us a new perspective on reality, even on the world—the feeling of finding a lost key deep in a messy drawer. Suddenly, possibilities open up and a hidden treasure is uncovered to offer its partners. X-rays became a transparent window revealing invisible secrets, something fortuitous and unexpected, like Tríade : a discovery, a surprise that places us before a new wine to discover,” explains TSMGO | The show must go on.
Graphic solution
Through a visual metaphor based on the fortuitous discovery of in the x-ray photographs of Albert Koetsier, so that the details and sensitivity of the territory are captured.
They reflected with extreme sensitivity, in a collection of different shots, how the conducting vessels become the veins that feed the vitality of the estate and extend like intricate ramifications. Each leaf, a sparkle that captures the sunlight.
A set of variably printed labels uses different frames of the same scene to magnify the photographic element almost to infinity. Using the most natural materials possible, minimal intervention was applied to the label, just enough to indicate that it is a special edition with a silver foil stamping.
